28.2.09

Scary-Effective Campaign...Go Play With Your Kids. Now.


http://www.crookedbrains.net/2009/02/toys.html

Creepy but gut-wrenching series for the Active Life Movement, created by Latinworks. http://www.latinworks.com/new_latin4/index.html

"....instead of using fat kids, they show fat toys: a superhero, a doll and others childhood toys."

http://adweek.blogs.com/adfreak/latinworks/

Yikes.

Posted via web from Jen's posterous

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