Surprise - Health is Social; Relationships Beat Out IT...

Researchers examined the records of 568 patients at 24 New Jersey primary-care practices participating in a study on improving colorectal cancer screening and concluded that the “relationship-centered aspects” of the medical home model “are more highly correlated with preventive service delivery” than were “information technology capabilities.” Of the practices in the study, 46% used electronic health records, though it's unknown what functions were used and how long the systems were in place.

@fackeldeyfinds you remain visionary with 'hotealthcare' circa 2007.

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Maybe We're Doing Something Right...

From: "Fred Wilson’s 10 Golden Principles of Successful Web Apps | Carsonified."

Shoutout to our amazing UX/UI designer guru @limedaring for sharing this video of Fred.

Skip ahead to 7:14...

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A Lesson in Problem-Solving, From an Unexpected Source...

Preparing for our YCombinator interview (Monday) reminds me of cramming for exams in college.

You *know* you know the stuff, but writing it out on notecards repeatedly somehow helps you own the knowledge. It gifts you with a greater sense of perceived control.

I can't control whether or not we'll get into YC, but I sure as hell can control how we respond to some of the invaluable questions YC folks (PG especially) have raised about our business and growth.

So one problem I'm wrapping my noodle around this weekend is increasing the viral coefficient of #getupandmove.

In the midst of trying to graph out sectors, pick 'dream' potential partners, and generally figure out what the hell Google Analytics 'funnel' view is showing me, I happened upon a nifty lesson in perseverance and problem-solving.

This octopus is better at it than most bipedal homo-sapiens I know...

She boils it down to three essentials:
1. What I have
2. What I want
3. Try, fail, try again (iterate).

Off to figure out how to re-combine what we have (awesome guammies) with what we want (more awesome guammies).

Oh, and will someone please pass the coconut water?

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Health: Yup, it's a Social Thing. Especially if You've Got a Chronic Condition...

“People have good and bad days, and they don’t know a good day’s going to come Wednesday at 5 o’clock when a live support group is meeting,” Ms. Connell said. “The Internet is a great outlet for people to be honest.”

Not surprisingly, according to Pew, Internet users with chronic illnesses are more likely than healthy people to use the Web to look for information on specific diseases, drugs, health insurance, alternative or experimental treatments and depression, anxiety or stress.

But for them, the social aspects of the Web take on heightened importance. Particularly if they are homebound, they also look to the Web for their social lives, discussing topics unrelated to their illnesses. Some schedule times to eat dinner or watch a movie while chatting online.

From: "Online Social Networks Bridge Gaps for Chronically Ill - NYTimes.com."

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Anal, Analytical, and...A Bit Brilliant

To get to know her staff and their jobs, Dana is holding a "task auction." Everyone lists and ranks their duties; 10 being "I would do this even if you didn't pay me," and 1 being "You can't pay me enough." The exercise will not only allow her to see who does what, but also find ways to share responsibilities and change things up. Dana is also taking a note from Execution: The Discipline of Getting Things Done by Larry Bossidy and balancing her time spent on resources, strategy, and personnel. She now color-codes her Outlook calendar by each category for even time distribution.

After your startup goes beyond a few founders, think this makes a lot of sense to do QUARTERLY.

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#getupandmove Live at #sxsw! Shout Out On Smartblogs.com

Inactivity & Apps
The Social Health Summit 2010: What We Learned wrap up highlighted a few gems, such as the social application Getupandmove.me which enables users to issue fitness challenges to their friends. (Think: I’ll do 15 pushups if you’ll climb two flights of stairs). Research shows that an asynchronous challenge, when two parties do things separately and not at the same time, is three times as effective as a synchronous challenge. (Think: You and I meet at the stairwell, and I do my pushups while you climb the stairs). Fascinating!

From: "Health and social media at SXSW: New channels take on old problems | SmartBlog On Social Media."

Yeah Doug! :) Thanks for the shout - out...

(Health tweets, you can follow Doug on Twitter: @dougnaegele).

Of note, we also had 100% audience participation in the "pat your head and rub your tummy" group challenge. And yes, it was as silly and fun as it sounds...

Extra thanks to Chia Hwu (@chiah), Brian Singerman (@briansin), and Kyle Cooney for joining the panel moderated by Reed Smith (@reedsmith), and to Indu Subaiya of Health 2.0 (@bluetopaz), David Hale of Pillbox (@lostonroute66) and friends for hangin' with us on the last day of Interactive.

Now, let's see if @briansin's prediction that in a few years 50 percent of SXSW panels will deal with health in some way comes true...

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Personalized Medicine Wins with Passing of HR 3590?

H.R. 3590 — as passed in the House on March 21 by a 219-to-212 vote and which cleared the Senate in December — will include a section creating an independent Patient-Centered Outcomes Research Institute. The non-profit institute will be charged with conducting research that informs the public and healthcare providers about the comparative risks and benefits of marketed drugs, devices, and medical products.

Specifically, with regard to personalized medicine, the institute's research will also look at the utility and effectiveness of medical products and services in "various subpopulations" differentiated by race, ethnicity, sex, age, co-morbidities, as well as genetic and molecular subtypes.

"For personalized medicine, this vote is historic," Amy Miller, public policy director at the Personalized Medicine Coalition, told GenomeWeb Daily News sister publication Pharmacogenomics Reporter this week. "It represents the first time that the principles of personalized medicine have been passed by both houses of Congress."

From: "Personalized Medicine Looks to Take Step Forward with US Healthcare Reform Plan | GenomeWeb Daily News | DxPGx | GenomeWeb."

Gene geeks and #quantifiedself folks, pay attention to news about the Patient Centered Outcomes Research Institute (as in set up a Google alert pronto)...

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5 Minute Airport Marcomm Strategy Hack for #startuplife

How to hack a magazine marcomm target list with your iPhone and 5 mins at an airport bookshop.... Step 1: Ignore the candy. Step 2: Put that sugarfree Red Bull back! Step 3: Pull out your iPhone. Step 4: Walk to magazine section. Step 5: Set iPhone to camera. Step 6: Take photos of magazine covers you want to cover your biz. *Consider going for regional or specialty pubs in your sector, like Yoga Health for #getupandmove, or a pub that may run a special use campaign, like The Knot bridesmaids' strapless dress bicep buff up #getupandmove. Step 7: Download this camera roll. Step 8: Research and email JUST ONE of these pubs a day. In a month, if you provide a short, simple concept pitch telling why Rachel Ray's readers should do 10 "counter kicks" every night before dinner, you should hit all the pubs you target within a month. Consider calendaring one/day on your Google calendar and adding any successes or requests for team resources to scrum or all hands meetings. Happy hunting!

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@joemfbrown's Wall Sit Super Challenge Extreme!

This is the exact reason we built #getupandmove...+1...

First you harness your existing social network to send you challenges, and then you reach out to someone new.

Joe, thanks for being such a good sport :).

And no, I don't do a lot of wall sits, but I do challenge a lot of strangers to do physical things on Twitter...

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Handstand #getupandmove for @genegeek!

Coming to you live from Austin, TX. Photo credits to @oldbailey. Thanks to the lady and her dog on the path who said "nice handstand!" Community fitness like whoa! What you decide to do, every day, moves other folks from thought to action. How are you gonna move it today?

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Cartwheel #getupandmove for @mdbraber

Hoi Maarten-

Thought of you and the Nexthealth crew today running along the river in Austin, Texas.

#getupandmove works because, as @edbennett told me today outside the Hilton hotel at #sxsw, when you do a challenge, you wind up thinking about the friend or family member who sent it to you. 

That means you're not just moving for yourself, you're moving for someone else too.

Maarten - this one's for you!

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#getupandmove for #sxsh - The Bed Jump Challenge Returns!!

Grown-ups (I use the term loosely) - have you forgotten how much friggin' fun it is to jump on a bed?

I highly recommend it. Find your inner silly kid. It still feels damn good...

PS - also, I like to put the ole' bed jump on ice til I'm in a hotel. My bed deserves better ;).

Click on a video below to watch it:

#getupandmove for #sxsh!
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Humana intro's individual health insurance in Oklahoma: http://www.insurancebio.com/blog/humana-introduces-individual-health-insurance-in-oklahom.html

Cooperative Behavior is Contagious: Reason to See Glass Half Full in Health IT Design

In a study published in the March 8 early online edition of the Proceedings of the National Academy of Sciences, researchers from the University of California, San Diego and Harvard provide the first laboratory evidence that cooperative behavior is contagious and that it spreads from person to person to person. When people benefit from kindness they "pay it forward" by helping others who were not originally involved, and this creates a cascade of cooperation that influences dozens more in a social network.

The research was conducted by James Fowler, associate professor at UC San Diego in the Department of Political Science and Calit2's Center for Wireless and Population Health Systems, and Nicholas Christakis of Harvard, who is professor of sociology in the Faculty of Arts and Sciences and professor of medicine and medical sociology at Harvard Medical School. Fowler and Christakis are coauthors of the recently published book "Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives."

Research by Fowler and Christakis - we'll be examining early #getupandmove data using the social contagion research these two gents are publishing.

In addition to being fun, it's evidence-based, yo!

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When Common Sense and Health Collide (Not Often): UK Teens Work Out More with Fun Txt Message Campaign

"Our study shows that for inactive teenagers, emphasizing the emotional benefits of exercise may be a more effective way to encourage exercise than highlighting traditional health benefits," study co-author Reema Sirriyeh, of the University of Leeds in England, said in a statement from the British Psychological Society.

The study examined the value of sending daily text messages about exercise to 128 students aged 16 to 19 at four schools in West Yorkshire. The teens received the messages for two weeks.

Some students received messages that made exercise sound enjoyable, such as "Physical activity can make you feel cheerful," while others got messages highlighting health benefits, such as "Physical activity can keep your heart healthy." A third group received both types of messages, the study authors noted.

The researchers found that the level of activity among all the teens grew by an average of 31.5 minutes of moderate activity per week after receiving the messages for two weeks. Inactive teens who received the messages geared toward the emotional benefits of exercise boosted their levels of activity by two hours per week.

From: "Teens Might Exercise More If They Think It's Fun on Yahoo! Health."

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Public Health Campaigns - They Ain't What They Used to Be...

thetruth.com approach has good company.

An ad from the US Public Health Service, circa 1940's. This "contagious" ad campaign exhibit should be a good time...

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The next tech goldmine: Electronic medical records - Mar. 5, 2010

Block finally chose a product by eClinicalWorks, a small, privately owned firm in Westborough, Mass. Part of what sold Block on his final choice was the company's customer service. When he called with a question about eClinicalWorks' product, he was transferred not to a functionary but to co-founder Girish Kumar Navani, who told him, "I'm going to stay on the phone with you as long as it takes for you to decide you like eClinicalWorks best."

Founders - answer phones. Answer emails. You're building a company, which means you have to sell it too.

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#getupandmove Hits Stinson Beach

How you can tell whether or not someone loves what they do...

Sent from my iPhone

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