In a study published in the March 8 early online edition of the Proceedings of the National Academy of Sciences, researchers from the University of California, San Diego and Harvard provide the first laboratory evidence that cooperative behavior is contagious and that it spreads from person to person to person. When people benefit from kindness they "pay it forward" by helping others who were not originally involved, and this creates a cascade of cooperation that influences dozens more in a social network.
The research was conducted by James Fowler, associate professor at UC San Diego in the Department of Political Science and Calit2's Center for Wireless and Population Health Systems, and Nicholas Christakis of Harvard, who is professor of sociology in the Faculty of Arts and Sciences and professor of medicine and medical sociology at Harvard Medical School. Fowler and Christakis are coauthors of the recently published book "Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives."
Research by Fowler and Christakis - we'll be examining early #getupandmove data using the social contagion research these two gents are publishing.
In addition to being fun, it's evidence-based, yo!