Block finally chose a product by eClinicalWorks, a small, privately owned firm in Westborough, Mass. Part of what sold Block on his final choice was the company's customer service. When he called with a question about eClinicalWorks' product, he was transferred not to a functionary but to co-founder Girish Kumar Navani, who told him, "I'm going to stay on the phone with you as long as it takes for you to decide you like eClinicalWorks best."
via money.cnn.com
Founders - answer phones. Answer emails. You're building a company, which means you have to sell it too.
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