In the US, Coca Cola has done a deal with the American Academy of Family Physicians new corporate membership program, enabling it to help “educate consumers about the role their products can play in a healthy, active lifestyle”.The AAFP today announced a corporate partnership with The Coca-Cola Co., in which the beverage giant will provide a grant for the Academy to develop consumer education content related to beverages and sweeteners for the AAFP's award-winning consumer health and wellness Web site, FamilyDoctor.org.
From: "Does public health want to be best friends with soft drinks industry? – Croakey"
Sounds a lot like pharma partnerships (or former partnerships) with hospitals, docs' offices, and medical schools, no?
Also Navigenics partnering with BIDMC for genetics education? Check out the Onion style review of the move by Gene Sherpa here: http://thegenesherpa.blogspot.com/2009/10/follow-up-to-yesterdays-wtf-harvard.html
Bet #1:
Get ready to see MANY more partnerships of this type.
Bet #2:
mHealth developers will be in on this action within months (branded mobile campaigns/applications for partnerships like this).
Via @laikas on Twitter (great Saturday reading from Oz + NL).
1 comment:
I don't mean to be a nay-sayer, because it's pretty clear that nobody has a lock on how to fix health or healthcare. But I'm unclear that Coke does anything except make people wildly unhealthier. Therefore, what possible good could come from such a partnership? Confused.
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