Gaming for Health - Should We Hire Hollywood?

"How do we really engage people and encourage them to participate? That's the Holy Grail for wireless health. It needs to be more enjoyable and attractive on a day to day basis then it has been up until now. Just look at Apple's iPhone AppStore, there are pages and pages of applications available on the App Store, but consistently the games are the most popular applications. We need to find more enjoyable ways to get people engaged. Maybe we need to hire Hollywood — seriously, maybe we do.”

– Robert Schwarzberg, CEO, Sensei (quoted in Mobile Health News)

Posted via web from Jen's Posterous

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