The veterinary medicine prize went to Catherine Douglas and Peter Rowlinson of Newcastle University’s school of agriculture. They share the award for the groundbreaking discovery that giving cows names such as Rosie increases their milk yield.
From: "Quirky scientific research that raises a smile - The Irish Times - Tue, Oct 06, 2009."
Wonder if this works for landscapes/flora as well as various other fauna? Running home to name my succulents "Josie..."