MTV sold more songs via digital download for its games Guitar Hero and Rock Band in 2 months than Sprint sold in 4 (2.5M for Rock Band in 2 mos, 5M for Guitar Hero III versus 1M for Sprint).
Shoot for good feelings and you'll miss the boat.
Consumers want to be integrally involved. This is proof from yet another industry.
We want to be playing with the band, making the music.
We want to be in control of the score.
This is why consumer-based medicine will succeed.
It's only a matter of time before the Guitar Hero generation is the Getting Healthcare generation.
And when they begin seeking medical care and services as primary decision-makers - look out hospital markets.
The future of the American healthcare landscape is hidden behind a clouded horizon. No one knows exactly what future delivery and payment structures will look like.
Declining primary care and the rise of superego conditions related to a more sedentary, me-oriented consumer all play a factor.
The marketplace is cluttered with provider organizations offering partial solutions based on previous industry success - we still aren't HEARING customers.
As individually focused consumers grow up and find a lack of nurturing support in the medical community, we'll reach out to alternative models like generalists on retainer and telemedicine.
Get ready for questions like these:
- What's a 'family doctor?'
- Why won't my PCP spend more than 3.456 minutes talking to me about this?
- I haven't seen anyone since my pediatrician - can I give you my PHR on this thumb drive?
- How do I access your client approval ratings online?
- I haven't seen anyone since the NP at the campus health center - what do you mean my insurance won't cover this and so you won't do the xray?
You think the market is tough now?
Get ready for mindsets like these:
- No wireless net for my laptop?
- No concierge service?
- No low-carb/vegetarian menu options?
- No quality/safety data online for my appendectomy?
- No email access to my physician?
- Ok, none of my business is coming your way.
Look, we don't have all the answers and we don't want to take over the system - we just want to be partners in our own care.
You provide the composers (docs in this musical malady), we just want to be part of the band (and sometimes the lead singer).
Give us a solo - we've been taught for most of our lives to tell people what we want. You've been taught for most of your lives to tell people what we need to be well. Your answers about how to work with us in the new system are waiting.