Because as Lee explains, the "check-in" is going to be a commodity in a matter of months -- everyone will have a "check-in" feature, ranging from the likes of Foursquare to Facebook and Google. It's what happens after the check-in that is going to be valuable, Lee says, and he and Booyah plan to use location data specifically to make games.
From: "Booyah! Foursquare Rival Raises Huge $20 Million Round From Accel (AAPL)."
Geolocation and personal identification combined = 'here I am,' or a 'check in' format.
However, if you're a Foursquare, Gowalla, Brightkite, or MyTown user, you may have found that after the honeymoon period of seeing yourself show up on a map or leaderboard wears off, there's little incentive to continue broadcasting your location.
Also, constant check-ins, like constant micro-blog updates via Twitter, may serve to highlight for some of us the banality of our everyday routines.
How can the places we go become a game? An asset?
How can a list of the places we go, subjectively selected and entered - become both a personal experiential (n=1) asset and a clinically relevant population-health (n=
A note on the subjectivity/self-selection check in process and clinical utility...I've yet to see any friends check in at meth clinics or strip clubs, although both of these behaviors might be an important piece of evidence in the clinical record.
If you use these sites and services, what incentivizes you to 'check in?'
Are there any incentives you can imagine that would move you to 'check in' for healthcare related transmission of personal data to direct and unplugged to your health record?