Never Underestimate the Power of Unexpected, Minute Beneficence
From @alexismadrigal's tweet stream today:
"Virgin america guy just ran a gate game, giving away a free stuff to the person who brought up the oldest penny. Dozens digging for change."
Nice contest, sweet metaphor. Even if all you give away is an extra cookie on the plane you've just scored +20 for consumer engagement.
Can you imagine if the patient advocate/registrar running pre-op or the ED triage process pulled a similar stunt?
Hospitals - would someone suggesting this be hired or fired?
Think hard before you answer.
Never underestimate the power of unexpected beneficence, especially in healthcare.